{"id":658,"date":"2015-01-28T09:54:01","date_gmt":"2015-01-28T09:54:01","guid":{"rendered":"https:\/\/2015.birminghamuk.wordcamp.org\/?post_type=wcb_session&#038;p=658"},"modified":"2015-02-04T13:26:44","modified_gmt":"2015-02-04T13:26:44","slug":"workshop-how-to-market-and-sell-more-wordpress-websites","status":"publish","type":"wcb_session","link":"https:\/\/birminghamuk.wordcamp.org\/2015\/session\/workshop-how-to-market-and-sell-more-wordpress-websites\/","title":{"rendered":"Workshop (2 hrs): How to market and sell more WordPress websites"},"content":{"rendered":"<p>WordPress has much to offer to clients but sadly many web designers struggle to sell enough websites to build a sustainable business.<\/p>\n<p>In this fast-paced workshop you\u2019ll learn how to make sure your marketing and sales messages really hit the mark.<\/p>\n<p>You\u2019ll learn things like:<\/p>\n<ul>\n<li>the 3 key things that all marketing messages MUST have (if any of these is missing your results will be poor)<\/li>\n<li>how to properly turn features into benefits that your prospective clients will want to buy<\/li>\n<li>a simple marketing copywriting formula that will increase response from your marketing messages<\/li>\n<li>measuring your marketing efforts to ensure you\u2019re spending time and money in the right areas<\/li>\n<li>a simple, but highly effective, referral strategy that you can switch on and off like a tap<\/li>\n<li>2 simple (but rarely used) ways of overcoming price objections<\/li>\n<li>How to pitch WordPress as the obvious choice for the client\u2019s website<\/li>\n<\/ul>\n<p>After this session you should have enough knowledge to put together a solid sales and marketing plan that will enable you to successfully grow your client base and your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress has much to offer to clients but sadly many web designers struggle to sell enough websites to build a sustainable business. In this fast-paced workshop you\u2019ll learn how to make sure your marketing and sales messages really hit the &hellip; <a href=\"https:\/\/birminghamuk.wordcamp.org\/2015\/session\/workshop-how-to-market-and-sell-more-wordpress-websites\/\">Continue reading <span class=\"screen-reader-text\">Workshop (2 hrs): How to market and sell more WordPress websites<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":78798,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1423404000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[659],"footnotes":""},"session_track":[447209],"session_category":[],"class_list":["post-658","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2-inspire"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5rbPa-aC","session_date_time":{"date":"February 8, 2015","time":"14:00"},"session_speakers":[{"id":"659","slug":"karl-craig-west","name":"Karl Craig West","link":"https:\/\/birminghamuk.wordcamp.org\/2015\/speaker\/karl-craig-west\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/78798"}],"version-history":[{"count":3,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/658\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/658\/revisions\/760"}],"speakers":[{"embeddable":true,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/659"}],"wp:attachment":[{"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=658"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/birminghamuk.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}